How Superpowered Uses Highlight to Understand Their Product Funnel
Understanding user behavior
The main use case for Highlight at Superpowered is to understand points of friction in the user journey. Highlight gives us a high-fidelity understanding of what users are experiencing as they onboard Superpowered and use the product. By looking at a collection of individual user sessions, we can piece together a story of what is causing users to fall off in particular parts of the user journey.
We’re especially interested in learning about where in the onboarding workflow we’re losing users, and why we’re losing them. Rather than reaching out to users for interviews, Highlight serves us the same intel on a silver platter, making it easy for us to recognize patterns of behavior amongst users who successfully onboard our product or not.
“Rather than reaching out to users for interviews, Highlight serves us the same intel on a silver platter, making it easy for us to recognize patterns of behavior amongst users who successfully onboard our product or not.”
Understanding user issues
We do the same sort of analysis for user complaints. The only difference here is that the user gives us a lead to an issue they’re experiencing in the application. With Highlight, we can quickly see what the user was doing when they ran into the issue, and this makes it dead simple to figure out a fix.
“With Highlight, we can quickly see what the user was doing when they ran into the issue, and this makes it dead simple to figure out a fix.”
Designed to impress
One of the things that stands out about Highlight is the beautiful and intuitive UI. I liked the product immediately and trusted the design. It’s modern and easy to use. For me, I have a filter for what kinds of services might be good or bad, based on how much work they put into their UX. With Highlight, they pass that test with flying colors.
“Highlight lets us deeply understand our user funnel and how users are using Superpowered. This helps us make the necessary product improvements to achieve our business goals.”
